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Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
BETRUE. Nike.com
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
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