The real impact and effectiveness of Gillette's '#metoo' ad
Gillette is woke now? When brands try to keep up with the times
Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette says it's satisfied with sales after controversial ad | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette responds to the controversy around its woke new ad
/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/5SVNQKA7NIVTJW6W3HK6SNETB4.jpg "Fellow conservatives, Gillette is not wrong about men behaving like jerks")
Fellow conservatives, Gillette is not wrong about men behaving like jerks
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette and the rise of woke capitalism | 15 January 2019 | The Spectator
Gillette, APA Fight 'Toxic Masculinity' | National Review
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Gillette is woke now? When brands try to keep up with the times
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Gillette is woke now? When brands try to keep up with the times
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
